Importance of Service Marketing
Characteristics of Service Marketing
Scope of service sector in Indian economy
Stages of customer decision making
Effective service delivery model
Effects of service delivery model in consumer behaviour
Framework of service marketing strategies
Building a service model. Flow model of distribution to Services
Tools of Service delivery
Pricing strategy in service delivery model
Service Delivery model – Revenue Management
Positioning services in client’s mind
Understanding Value Proposition
Analysis of Customer expectation Gap
Bridging the gap between customer expectation and service delivery
Highlights & Benefits to Students
Extensive Classroom Training
6 days (30 hrs.) Get trained by experts with interactive learning.
Comprehensive study notes
Download complete course material for future reference and to understand concepts better.
Case Study Approach
Appreciate the concepts by working on case studies derived from real-life situations.
Knowledge talks will offer Certified Completion Certificate
24x7 Online Access
24x7 Online Access* to Course Material (Presentations, etc.) .
Doubt Solving By Experts
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Project Management Training Highlights
6 Days Classroom Training (30 Hrs)
Day wise Topic Access Materials & Downloadable Materials
24*7 Access to Online Materials
Industry specific Workbook & practice
Certificate of Participation/Exemplary performance
Group Problem solving Techniques