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Due to the increasing homogeneity in product offerings, the attendant services provided are emerging as a key differentiator in the mind of the consumers. Relationships Marketing are a key factor when it comes to Service Marketing. Since the product is intangible, a large part of the customers’ buying decision will depend on the degree to which he trusts the seller.

Service MARKETING Course (96 hours)

  • Understanding Services

  • Importance of Service Marketing

  • Characteristics of Service Marketing

  • Scope of service sector in Indian economy

  • Stages of customer decision making

  • Effective service delivery model

  • Effects of service delivery model in consumer behaviour

  • Framework of service marketing strategies

  • Building a service model. Flow model of distribution to Services

  • Tools of Service delivery

  • Pricing strategy in service delivery model

  • Service Delivery model – Revenue Management

  • Positioning services in client’s mind

  • Understanding Value Proposition

  • Analysis of Customer expectation Gap

  • Bridging the gap between customer expectation and service delivery

Highlights & Benefits to Students

Extensive Classroom Training

4 days (20 hrs.) Get trained by experts with interactive learning.

Comprehensive study notes

Download complete course material for future reference and to understand concepts better.

Case Study Approach

Appreciate the concepts by working on case studies derived from real-life situations.


Knowledge talks will offer Certified Completion Certificate

24x7 Online Access

24x7 Online Access* to Course Material (Presentations, etc.) .

Doubt Solving By Experts

Write to us and get your doubts solved by our experts within 2 business days. You can also initiate a discussion by posting it on active forums.

Service Marketing Highlights

  • 4 Days Classroom Training (20 Hrs)

  • Day wise Topic Access Materials & Downloadable Materials

  • Lecture Handout

  • 24*7 Access to Online Materials

  • Industry specific Workbook & practice

  • Certificate of Participation/Exemplary performance

  • Case Studies Sessions

  • Group Problem solving Techniques

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